Lisa Valencia, the founder of Primero Boxing, has decades of experience inside and outside the ring. Boxing is a demanding sport, and having the proper equipment is essential. This is why Lisa set out to improve and redesign the boxing hand wraps. She wanted to create a perfect blend of the traditional hand wraps with innovative designs. The result is the most advanced hand wraps, Primero Boxing Hand Wraps, made up of 100% cotton/polyester fabric with a comfortable feel and high-performance padding, delivering maximum protection to your hands, fists, and wrists! These hand wraps are designed for boxers and fighters in mind. Primero Boxing hand wraps are a brand of commitment, strength, and durability. 

Lisa's dad has been the inspiration behind her boxing career. She grew up watching her dad's unmatched love for boxing and how he would train professional boxers, amateur boxers, and older brothers. Of all her father's memories, his work in the 1984 Olympics in Los Angeles, CA remains the most special for her to this day.

 Her boxing journey began in the male-dominated sport of boxing in the early '90s. She trained out of her cousin's boxing gym, Fist of Gold Boxing, in Pomona, California. Being the only girl in the gym, it was not easy to be noticed, not even by her father. At the age of 16, she was determined to be a boxer. She had to prove herself to every boxer in the gym and her father. At that time, her only introduction to sparing was with male fighters, and they did not hold back! After a few years of serious training and not finding amateur bouts with other women, her father received a call from a boxing promoter out of Orange County. He needed a woman pro fighter in her weight division. Her father asked her, "Are you ready to become 'Pro'?" That's when her professional boxing career started at the age of 18. She got a few more pro-fights under her belt. At the age of 22, she stepped into the ring with a two-time golden gloves champion, Alicia Doyle. They fought in this match like warriors! It was later hailed a memorable event and acknowledged as the "California Female Fight of the Year." Years later, Alicia recounted the story in her book Fighting Chance, published in 2020.  

 In 2013, she went back to her love for boxing. She became a Certified Personal Trainer and opened Valencia Boxing Camp in Lake Arrowhead, CA.  This is where she fell in love with coaching! She trained amateur boxers, professional boxers, and any person that just wanted to learn how to box. The camp hosted two successful USA Amateur Boxing events in Lake Arrowhead, CA termed “The Lakeside Rumble”!


    A unique and memorable moment for her was offering a Kids Boxing Camp for non-profit boxing gyms. Throughout her boxing career, she witnessed inner-city youth's struggles and realized how a lack of resources keeps them from achieving their dreams. So she decided to give something back to non-profit boxing gyms. Primero Boxing will offer 3% of its profits back to organizations actively involved in nurturing these hidden talents and supporting this cause.